A new report from The Vision Council found that more than 55 percent of adults in the United States lose or break their sunglasses every year. For these and the 27 percent of adults who do not ever wear sunglasses, exposure to ultraviolet (UV) radiation could end up costing them a lot more than a new pair of shades. The report,Finding Your Shades, Protecting Your Vision, outlines trends in UV-protective behaviors like sunglass use, as well as the major health effects that can occur as a result of cumulative UV exposure, and the protective measures necessary to prevent them.
The report is just one component of The Vision Council's refreshed UV protection campaign, "Bureau of Missing Sunglasses," designed to increase public understanding of the harmful effects of unprotected UV exposure and to promote wearing sunglasses, or other UV-protective eyewear, year-round.
The campaign's official website, missingsunglasses.com, shows social media updates from people around the world who have lost their sunglasses and encourages those whose shades have gone missing to share their predicament using the #BOMS hashtag. The site also features a free iPhone app, PackLists, an interactive UV map, UV indicator widget and will soon have other online and mobile tools to help people find - or keep - their sunglasses.This summer, the Bureau of Missing Sunglasses visited five cities across the U.S. between May and September.
Street teams were deployed to New York, Chicago, Los Angeles, Portland and San Diego. While the specific street team activities varied my city, in each location teams distributed educational materials about the dangers of UV exposure and shopping tips for sunwear selection.
Checkmissingsunglasses.com for up-to-date information on Bureau of Missing Sunglasses' street seam dates and locations. 2013 will bring about new destinations and adventures encouraging UV protection through protective eyewear throughout the year
The report is just one component of The Vision Council's refreshed UV protection campaign, "Bureau of Missing Sunglasses," designed to increase public understanding of the harmful effects of unprotected UV exposure and to promote wearing sunglasses, or other UV-protective eyewear, year-round.
The campaign's official website, missingsunglasses.com, shows social media updates from people around the world who have lost their sunglasses and encourages those whose shades have gone missing to share their predicament using the #BOMS hashtag. The site also features a free iPhone app, PackLists, an interactive UV map, UV indicator widget and will soon have other online and mobile tools to help people find - or keep - their sunglasses.This summer, the Bureau of Missing Sunglasses visited five cities across the U.S. between May and September.
Street teams were deployed to New York, Chicago, Los Angeles, Portland and San Diego. While the specific street team activities varied my city, in each location teams distributed educational materials about the dangers of UV exposure and shopping tips for sunwear selection.
Checkmissingsunglasses.com for up-to-date information on Bureau of Missing Sunglasses' street seam dates and locations. 2013 will bring about new destinations and adventures encouraging UV protection through protective eyewear throughout the year
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